LICENSING NEWS

Gameloft announces Paddington Run game

Published on: 14th September 2017

Game is being developed in collaboration with Studiocanal and The Copyrights Group. 

Gameloft has announced the development of the official game of the second Paddington movie, for iPhone, iPad, iPod touch, Android, and Windows Phone. The famous bear, imagined by Michael Bond, leads a race through the streets of London, trading his famous duffle coat for other clothes as players make their way through new levels.

Gameloft’s development studios are collaborating with creation teams from Studiocanal and Copyrights to capture the humour and heart of London’s most iconic bear.

Studiocanal was the producer of the 2014 Paddington, which was the highest-grossing non-Hollywood family movie ever released. The Copyrights Group, an entity within Vivendi Village, manages all of the licensing activities of the Paddington brand, which is one of the top-5 most influential brands in the field of family entertainment.

Paddington Run is for all audiences and will be available in 15 languages. It will be released this autumn on all mobile platforms (smartphones and tablets running iOS, Android and Windows Phone), during the period around the international release of the Paddington 2 film, which is also produced by Studiocanal.

Stéphane Roussel, chairman and chief executive officer of Gameloft, commented: “The creation of Paddington Run by Gameloft is yet another testament to the success of its integration within Vivendi. The projects developed around the Paddington licence reflect the consistency and teamwork between Studiocanal, Gameloft and The Copyrights Group, as well as demonstrating Vivendi’s desire to continue to increase the number of collaborations between its companies.”

Paddington Run will be available this autumn, a few weeks before the official release of the film.

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