NEWS

GB Eye drinkware range sells over one million units in 2016

Published on: 3rd February 2017

abgbeyeKey licences, including Pokemon and PlayStation, boosted the range.

2016 saw one million units in GB Eye’s drinkware range sold thanks to key licenses such as Harry Potter, DC Comics, The Walking Dead, PlayStation and Pokémon. These sales are across an ever expanding range of mugs, 3D mugs, heat change mugs, pint glasses, shot glasses and multipacks. 2017 will see some new products with steins and aluminium bottles set to launch.
The introduction of drinkware into the business began after customers kept asking for GB eye designs on mugs. Investment into both machinery and display units paved the way for further innovation and formats. The range now spans 13 different formats with over 2,000 individual SKUs.
Emily Aldridge, GB eye’s licensing manager commented “We have secured some brilliant licenses across our drinkware range and we’re so grateful to the licensors that believed in our motivation and commitment to the category. The phenomenal sales that we’ve seen are a testament to these partnerships coupled with the creativity of our design team. We’re so excited to keep on expanding and adding more great licenses and formats to our portfolio.”
“We are also making huge strides in securing even more key retail space,” adds Joanne Copley-Dunn, GB eye’s commercial director, “Drinkware has been instrumental in opening doors with some great new retailers along with increasing our presence in our UK chains. Our business in Europe has seen its best year yet thanks to these new products which, matched with our must-have licenses are flying out the door.”

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