GB eye’s new wallets have two internal pockets which can hold a variety of cards, including Oyster, travel, library, NUS, credit/debit, loyalty and membership cards.
With a large demographic for this product, the range reflects many genres including big names in music, TV, film, gaming and more. With 50 titles due for release throughout Q4, designs include One Direction, Adventure Time, Little Mix, Call of Duty, Angry Birds, The Hobbit, Big Bang Theory, The Beatles, Smiley World, Teenage Mutant Ninja Turtles, Watchdogs and Volkswagen.
Nicola Hallam, product and marketing manager, said: “Our new card holders are an ideal product to fit in with our existing range of merchandise and with millions of travel, lunch, library and NUS cards out there the back to school period is a fantastic time of year to be launching. The items fit on all our existing display units and with such a broad range of titles and an RRP of £2.99 they are sure to be a massive hit. We have had such positive feedback from licensors and retailers alike, backed up by pre-orders that we are sure we are on to a winner.”
These UK-manufactured products will be coming to market throughout August.
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