Partnership with eOne will see new range of licensed cards, gift packaging and partyware launched.
With a primary target audience of boys aged 4-6, PJ Masks promotes themes of action and adventure combined with the power of friendship. The brand’s characters core values include courage, bravery and teamwork.
Louise Ellison, marketing executive, Gemma International, commented: “Everyone at Gemma is really pleased with our new signing. Our studio are loving working on such a fun new brand, and of course our sales team can’t wait to get out there and present the product, which is already in high demand.”
The cards and gift packaging range includes aged and no age cards with foil finish, roll wrap, 2 sheet and 2 tag pack, and a large gift bag with stickers, which will be available from July 2017. The initial party range will include invites, plates, cups, napkins, banners, masks and stickers, latex balloons and loot bags, all available from September 2017.
Gemma’s licensing director, Tim Rudd-Clarke, commented: “PJ Masks is a no-brainer for Gemma, just perfect for those older pre-schoolers, and it fits perfectly into our licence portfolio. The impressive performance of the brand to date speaks volumes and I truly believe this is one of those great opportunities when retailers can, with real confidence, buy into a new and exciting concept to offer their consumers.”