Noah’s Park is the new pre-school property from Gemma targeting boys and girls aged 2-5. The brand is centred on having fun, adventures and friendship. Each character has qualities and personalities that children can identify with. Key characters include Noah the lion, Zeb the Zebra, Obi the Giraffe, Mia the Meerkat, Kip the Monkey, Jed the Elephant, Orla the Ostrich, Rudy the Rhinoceros and Penny the Porcupine.
The artwork style is a modern approach to illustration in a CGI-inspired style. It fills a gap in today’s marketplace for this timeless genre. The brand has been created in-house by Gemma’s award-winning studio.
The brand will first launch in-store in April 2014 and will comprise of cards, wrap and party products. There will be eight cards for launch covering ages two, three and four for both female and male, and two general happy birthday cards. Gemma’s wrap offering comprises of roll wrap, flat wrap and a gift bag. The party range includes plates, cups, napkins, invitations, table cover and loot bags. Gemma also offers an eye-catching foil balloon and banner launching.
This is the latest own-brand launch for Gemma following the success of Gem Fairies. The initial product launch will be followed by further greeting cards, full marketing programme and style guide.
Shelley Boyd-Platt, marketing manager at Gemma, commented: “Everyone at Gemma is very excited about the launch and internally they already have their favourite characters chosen. We have received fantastic feedback from both retailers and consumers (when presented in focus groups) about the appeal of brand, and cannot wait to see it start rolling out to stores next year.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.