The company has announced the addition of Pokémon to its expanding portfolio of licensed brands.
The global phenomenon of Pokémon was first launched in Japan in 1996 as a video game for Nintendo’s Game Boy family system. Lindesay Rudd-Clarke, founder of Gemma International, remembers the company’s success with the brand the first time around, and in 2001, Gemma celebrated the milestone of selling one million Pokémon greeting cards.
Now the company will soon be launching a new range of cards.
Tim Rudd-Clarke, licensing director at Gemma, commented: “Pokémon was huge the first time round, and we are so pleased to be given a second bite of the apple. With more characters, more games and, most importantly, the addition of handheld gaming and interactivity, combined with a massive social media following, we are expecting big things. As leaders and innovators of the licensed greetings world, we’ve enjoyed recent success with a number of digital brands, and have no doubt that Pokémon will follow suit.”