Newly awarded status as an IPA CPD Platinum agency follows fourth consecutive Gold award.
The IPA only awards Platinum status to agencies that achieve the Gold standard for four years. To achieve this accolade, the agency partakes in a rigorous review of its training and development programme and has to demonstrate a thorough commitment to learning, showing that continuous professional development is at the heart of the business.
The IPA judges commented: “This is an agency which takes CPD very seriously and carries it through professionally. Generation Media has produced a thorough and professional submission, with excellent examples of how to demonstrate the commercial value of CPD to the agency. The enthusiasm shines through everywhere.”
Dean Weller, CEO, Generation Media, commented: “We are extremely proud to have achieved Platinum status after four consecutive years as an IPA CPD Gold agency. This, alongside our Investors in People Silver award, gives clients the confidence that their account team are industry leaders, allowing us to provide optimum client servicing and results. We are continuously developing our programme and will work towards ensuring we maintain Platinum status for many years to come.”