The academy will offer a series of free learning webinars covering topics relevant to media and marketing professionals.
Generation Media has announced the launch of Generation Academy this week. The company, which has been accredited by Investors in People and The Institute of Practitioners in Advertising for its commitment to the continuous professional development of its team, has stated that it is keen to extend elements of its internal training programme to the industry, free of charge, during the Covid-19 lockdown.
“By investing in training at this critical time we can help work towards an industry that can continue to grow talent despite current challenges,” says the official statement.
The programme will consist of weekly learning webinars on a variety of topics across the media and marketing spectrum. This will include TV, social media, content strategy, e-commerce, programmatic, You Tube, influencers and the consumer journey to purchase. Generation Media will also invite special guests to host webinars including Giraffe Insights and carefully selected media owner partners.
The series will kick off with Tamara Strange, who will host ‘Rocking the Social Media Party’ next Thursday 16th April at 10.30am GMT. The sessions are open to marketing professionals across the industry; even those on furlough are still able to participate in training during this period.
For more information on the Generation Academy schedule and how to sign up, please get in touch with Sofia (Sofia.Liandrakis@generationmedia.co.uk) who will provide details on how to get involved.