Generation Media has appointed Lisa Kinsella as associate director within the AV investment team.
Lisa has 16 years’ experience within Mediacom, including management of its children’s focused client portfolio. She brings extensive specialist knowledge of, and a passion for, children’s media, having worked with many of the agency’s toys and games clients throughout her career at the Group M company. Her knowledge and experience also extends into the general market, managing the TV planning and buying for global clients such as Bayer and Allianz.
Lisa will be reporting to Jonathan Chambers, director of AV investment, and working alongside the wider AV team, assisting in the management of successful delivery of the agencies airtime portfolio and negotiating TV deals. She will also be part of the associate directors team, steering the agency’s initiatives and helping to shape the future of Generation Media’s TV offer.
Lisa Morgan, managing director, commented: “Generation Media continues to invest in our talent across the company. The appointment of Lisa supports the unprecedented growth of the agency’s client base and spend. The wealth and breadth of her experience and expertise will be used to assist our clients to navigate the increasing challenges faced by the industry in reaching audiences via traditional TV strategies.”