The company has launched a new bespoke media planning tool in order to answer key questions posed by advertisers.
TV remains the medium of choice for toys and games advertisers in the UK, with over 90% of media budgets invested in the medium during 2015. Given the increased ownership of tablets and other mobile devices however, distraction is on the rise and it is clear advertisers should be looking to support TV with other media, and in particular, online media.
The answer to how much should be invested in support media is not straightforward, and each brand or product will have its own unique solution to these questions. To make finding the appropriate solution easier, Generation Media has developed The Media Aggregator, which is designed to assess a suite of objectives and KPIs versus the budget and seasonality of a campaign, in order to determine a sensible and cost effective investment plan for a campaign incorporating support media alongside TV.
To find out how you should be investing this autumn/winter season, book a consultation with Generation Media via firstname.lastname@example.org or by calling 0207 307 7900.