NEWS

Generation Media launches The Media Aggregator

Published on: 22nd March 2016

The company has launched a new bespoke media planning tool in order to answer key questions posed by advertisers.

Generation-Media-480TV remains the medium of choice for toys and games advertisers in the UK, with over 90% of media budgets invested in the medium during 2015. Given the increased ownership of tablets and other mobile devices however, distraction is on the rise and it is clear advertisers should be looking to support TV with other media, and in particular, online media.

The answer to how much should be invested in support media is not straightforward, and each brand or product will have its own unique solution to these questions. To make finding the appropriate solution easier, Generation Media has developed The Media Aggregator, which is designed to assess a suite of objectives and KPIs versus the budget and seasonality of a campaign, in order to determine a sensible and cost effective investment plan for a campaign incorporating support media alongside TV.

To find out how you should be investing this autumn/winter season, book a consultation with Generation Media via contact@generationmedia.co.uk or by calling 0207 307 7900.

RECENT ARTICLES

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust