TV and social media campaigns will help raise awareness of the brand in the run-up to Christmas.
Toy World caught up with Clive Wooster at the Toymaster Show in Harrogate, which enters its final day today.
Like many of the exhibitors we spoke to, Clive was encouraged by the level of business the company had written over the first two days of the event, commenting: “I’m pleased that Geomag is back at the show and so far I’ve been delighted with the uptake from visitors. We’ve had plenty of members taking advantage of the show deals we’ve been offering and it will be good to see the brand represented in Toymaster stores and other independent retailers across the country over the coming weeks.”
Clive also confirmed that Geomag will be running an extensive Christmas TV campaign again in 2016 and there will also be an innovative social media campaign to support the TV activity. More details of both campaigns will follow shortly.