Geomag has experience of direct market initiatives, having set up a local office for direct operations in both the United States and Japan, and the company has decided to expand this strategy into the UK market for 2015.
According to the company, the move addresses developing patterns in both distribution and customer purchasing. The advantage of this development will be that Geomag can adopt a closer a relationship with its customers. This initiative will enhance the ability to manage inventory more effectively, personalise promotion programmes and customise logistics to specific customer needs.
Geomag is a range of magnetic rod and sphere construction toys. For 2015 this system has been extended to incorporate new elements that allow movement and rotation both horizontally and vertically. These new sets will form the new Geomag Mechanics range, which will be on show at the Nuremberg Toy Fair in Hall 6 Stand A23.