Bladez Toyz is unveiling a gigantic radio control Hot Wheels Drone Racer at the parade on Sunday.
Embracing Hot Wheels’ core brand message, Challenge Accepted, Bladez’ resident innovation design engineer and YouTuber James Bruton accepted a challenge from Bladez Toyz CEO Iain Morgan to design and build a 25:1 scale model Drone Racer, and film the project for his YouTube channel.
The resulting super-size Drone Racer is six feet long and six feet wide, with full radio control function. The giant Drone Racer will be driven by James during the Hamleys Christmas Parade, and fans can attend a meet & greet at the Bladez Toyz marquee on Regent Street throughout the day to take photos, ask the team questions and enter an Instagram competition to win a Drone & Vehicle Set.
Commenting on this project, Iain said: “We are lucky to have someone of the calibre of James on our team who is famous for his record breaking, giant scale engineering creations and amazing craftsmanship. It made perfect sense to ask him to build a promotional Drone Racer which we can then use at events to raise awareness of our new Hot Wheels toys. We will also be taking our awesome Drone Racer on the road in 2018 to celebrate the 50th anniversary of Hot Wheels, so watch this space for more stunts next year.”
Parts 1, 2 and 3 of the Hot Wheels Drone Racer Build Project can be viewed below.