The company celebrates a record year, 30 years after it introduced its first jigsaw to its catalogue.
Defying the ever-increasing competition that the digital world has thrown at the traditional family-run business, Gibsons continues to prove that traditional jigsaw puzzles are still a family favourite.
2015 sales soared for the business as illustrated puzzles and traditional board games flew off the shelves of major retailers, such as John Lewis and Harrods. Puzzles relating to current events, for example Our Queen – Longest Reign, boosted sales figures, assisting in the overall performance.
Michael Gibson, chairman of Gibsons, commented: “Jigsaw puzzles have really stood the test of time, which I think has been supported by the introduction of digital technology. Everyone loves their smart-phone, including me, but we all need a break from the screen from time to time. A tranquil activity like puzzling can provide that perfect escape. 30 years after producing our first jigsaw puzzle Gibsons has generated a loyal fan base who we believe are passing on their love for puzzles to their friends and family.”
Gibsons is to reveal the latest puzzle innovation at this year’s Toy Fair with its Iconic Brand Collection. Joining forces with British iconic brands such as Marmite, Love Hearts and Mr. Men, these puzzles are presented in quirky shaped tins and containers such as the Marmite jar itself.
Gibsons will be promoting the range at Stand E40 where visitors will be able to have themselves drawn as their favourite Mr. Men character by well-known caricaturist George Williams.
