Gibsons has appointed Sense in the lead up to Christmas to raise its consumer profile.

Gibsons was established in 1919 and the company is now in its fourth generation, and has grown from only six puzzle pictures, to over 250 titles, running from two to 2,000 pieces, with over 50 new jigsaw puzzle images added every year.

Nick Wright, managing director, said: “We are a really strong family business that has stood the test of time. We’re excited to have the support of Sense to ensure we remain front of games cupboards in UK households. We’re also keen to grow existing markets, including our 50+ audience, which we know Sense will support us in doing.”

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