LICENSING NEWS

Giochi Preziosi announced as master toy partner for Maya the Bee

Published on: 30th August 2017

Studio 100 and Planeta Junior announce appointment of Giochi Preziosi for global children’s brand.

With Studio 100 and Planeta Junior’s support, Giochi Preziosi will handle the manufacturing, distribution, promotion and marketing for the new lines, which are due to launch autumn 2018. The range of licensed products will include figurines, playsets, role-play and feature plush. The licensing deal covers key territories such as Italy, France, Spain, UK, Portugal, Greece and more. The new toy range reflects Maya’s fun and colourful values and complements the cheerful content of the brand.

Christophe Drevet, international consumer products director at Studio 100, commented: “We are very proud to be working with Giochi Preziosi as their products are renowned for strong play value, creativity and innovation. This agreement will also add further sales and marketing power to the brand. We are confident the range will capture the essence of Maya’s character and fully engage fans.”

Diego Ibáñez, international commercial director at planeta junior, added: “Maya the Bee is a timeless character loved by all ages. This second season will expand the joy and fun with new exciting adventures and lovely characters that will charm all generations. We are pleased to further strengthen our partnership with such a well-established global toy manufacturer like Giochi Preziosi, which will play an important role in Maya’s exciting future.”

Graziano Delmaestro, licensing director at Giochi Preziosi, added: “We are honoured to be named the master toy licensee for Maya the Bee. We are confident that the range will be a huge hit with all the Maya fans across the world thanks to the great content and long-term development until 2020.’’

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