Joining from Magic Box UK, Julia is looking forward to an exciting year ahead for Flair and growing the company’s portfolio.

The Giochi Preziosi Group has announced the appointment of a new UK country manager, as Julia Cake takes the helm at Flair PLC.

“I’m thrilled to join the experienced Flair team and help shape the future of the company,” said Julia. “Working with multiple brands, suppliers and the wider Famosa/Giochi Preziosi Group has opened a new chapter in my career. I am ready for this new challenge and I am really looking forward to making a difference to such an esteemed company.”

Julia grew up in an entrepreneurial family manufacturing business, making doll pushchair covers in the UK. Since then, she has cumulated 20 years’ toy experience, having held positions at Mattel and Schleich, among other toy companies. Most recently, she held the position of commercial director and manager of Magic Box UK, where she doubled the turnover in just three years.

“It’s an exciting year ahead for Flair, with many new brands already added to the portfolio and plenty more on the horizon,” added Julia. “Growing this portfolio is just one of the many objectives I have in this new role.”

Marie-Eve Rougeot, Giochi Preziosi’s CEO commented: “We would like to welcome Julia to the team. She brings with her a vast amount of experience, and shares our drive to take Flair to a new level of success. With such impressive achievements to date, Julia will be instrumental in supporting the growth of the UK operations in both the short and medium term.”

Julia will take up the new role with immediate effect and  will take over from managing director Simon Hedge, as GP’s head of UK from 1st August.

Flair Leisure Products was established in 1995 and acquired by Giochi Preziosi in 2008.