Giochi Preziosi Group acquires Muñecas Arias

Published on: 31st January 2023

Giochi Preziosi Group has acquired the doll and accessories business of Muñecas Arias, the Spanish doll brand created more than 45 years ago in Castalla.

The acquisition is in line with the strategy of the Group to create a solid, broad baseline of own property brands that will allow the business of Arias to grow in the Spanish, European and worldwide market.

After the acquisition of Famosa in 2019, Giochi Preziosi Group is continuing its investment strategy in the Spanish market, looking for product and operational excellence in order to enrich its portfolio and cover different segments of the toy market. The Arias dolls have become another important asset in the Group’s portfolio. By joining the Giochi Preziosi Group, the history, beauty and care embedded in each of the Arias dolls now has the opportunity to expand into new markets and to steadily grow.

“We’re so happy to welcome the Arias dolls into our family,” said Enrico Preziosi, president of Giochi Preziosi Group. “We believe that a bright future is in front of all of us after this acquisition. The Giochi Preziosi Group is once again showing the ability to bring on board assets that keep adding value to the company and can help shape a solid and everlasting future. Although the market environment is currently challenging, the Group is committed to investing for the future.”

“I am really excited to start this new journey”, added Francisco Arias, CEO of Munecas Arias. “After 45 years of hard work, which began with our parents, José Antonio Arias and María-Luisa Martínez, we have realised that in order to develop our brand, we needed some help from outside. We see a tremendous opportunity in front of us and will share with the Giochi Preziosi Group our passion and commitment to bringing a smile and quality products to children around the world.”

Giochi Preziosi Group, an Italian multinational with more than 40 years of history, is currently one of the largest European players in the traditional toy industry with direct sales in the six major European countries and in Turkey, operations in the Far East and distribution agreements all over the world.

For more than 45 years, Muñecas Arias has been manufacturing handmade dolls and accessories of great quality and realism in Spain, which are distributed in more than 30 countries. Based in Castalla, Alicante, it is one of the first companies to produce on a large scale Reborns Babies, dolls that perfectly simulate reality and are created using laborious, handcrafted techniques.


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