Playmates Toys, the global master toy partner for Ben 10, has appointed Giochi Preziosi as the pan European marketing and distribution partner for its upcoming toy range.

Cartoon Network recently re-launched its Ben 10 franchise with a re-imagined animated series and full consumer products program. The new series will premiere internationally later this year and in the US in 2017. Full details of the toy range have not yet been released.

Dario Berte, chief executive officer at Giochi Preziosi, commented: “We have always considered Playmates Toys a member of our extended business family and we are very pleased and proud to have been selected as its Ben 10 partner in Europe. Our past experience with Ben 10, our steadfast faith in Playmates’ ability to reinvent and reimagine the toy line and the chance to further strengthen our ties with Cartoon Network’s talented European team have given us great confidence in the potential of the new Ben 10.”