Lucy brings a wealth of research experience in media content development and kids research to the agency, enhancing its international qualitative offer. 

Leading kids, youth and family specialist research agency, Giraffe Insights, has appointed Lucy Irving as insight manager. Giraffe Insights conducts bespoke research for brands globally alongside running award winning syndicated research studies ‘Kids and the Screen: Changing the Channel’ and ‘Little Voices’.

Lucy has a wealth of research experience in media content development and kids research, working with brands such as the BBC, Channel 4 and Pan Macmillan to develop exciting and impactful content for young people.

She commented: “I’m very excited to join Giraffe Insights. I was attracted instantly to the innovative work that Giraffe does across an array of clients from multiple sectors and international markets. I look forward to being involved in supporting brands to understand their audiences in a time where insight has never been so important.”

Maxine Fox, managing director, added: “We are very pleased to be able to welcome Lucy to the team as insight manager. Lucy’s skill set will further enhance our international qualitative offer and bring semiotics as an additional specialism within the team. We are very proud as a business to be able to continue our investment in new talent, alongside supporting the continuous professional development of our existing team.

With the next wave of research launching this month across both ‘Kids and the Screen’ and ‘Little Voices’, Giraffe Insights says it will have exclusive insights surrounding kids and parents’ attitudes and media behaviours, ensuring brands stay ahead during these unprecedented times.