NEWS

Girls to Mix it up this Christmas

Published on: 28th May 2012

The Vivid Group is teaming up with Bravado to launch a range of Little Mix Collector Dolls, accessories and puzzles in time for Christmas.

Little Mix, the first ever girl band to win the X Factor, are to make their debut appearance in stores later this year. Collectable fashion dolls, and micro-sized Celebz dolls will hit stores in November alongside games and puzzles.

Neil Bandtock, managing director of Vivid UK, said: “We are thrilled to be working with Little Mix, and look forward to delivering a full product range to fans and collectors in time for Christmas.”

David Boyne, Bravado’s UK managing director, said: “We are delighted to bring together Britain’s most exciting new girl band and Britain’s leading toymaker, Vivid. I am confident that between us we will be delivering some of the most exciting products the market will be seeing this year.”

Jane Kennedy, director of licensing at Modest! Management, added: “We are delighted to be working with Vivid as the fashion doll and accessories partner for Little Mix. The girls love fashion, so it’s fitting that this passion is being extended into their doll line.”

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