Little Mix, the first ever girl band to win the X Factor, are to make their debut appearance in stores later this year. Collectable fashion dolls, and micro-sized Celebz dolls will hit stores in November alongside games and puzzles.
David Boyne, Bravado’s UK managing director, said: “We are delighted to bring together Britain’s most exciting new girl band and Britain’s leading toymaker, Vivid. I am confident that between us we will be delivering some of the most exciting products the market will be seeing this year.”
Jane Kennedy, director of licensing at Modest! Management, added: “We are delighted to be working with Vivid as the fashion doll and accessories partner for Little Mix. The girls love fashion, so it’s fitting that this passion is being extended into their doll line.”