Global licensing programme expanded for Num Noms

Published on: 20th April 2017

MGA Entertainment signs over 40 new licensees spanning the globe.

Num NomsThe company has secured another 40 new licensees for a total of 80 worldwide licensing partners for its property Num Noms, the scented novelty and collectible “novibles” that kids can mix, match and stack in more than 5,000 variations.

Juli Boylan, global head of licensing, MGAE, commented: “From the first Num Noms licensed products – apparel, sleepwear and select accessories – to hit retail in the US in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy. We are very excited to be launching key categories this spring, and the full programme worldwide in the fall. Num Noms also continues to grow in the UK and European markets and so our focus as we head into Licensing Expo is to meet with potential partners in the ancillary categories, and further expand the brand in key international territories throughout the Asia Pacific and Latin American markets.”

In response to the success of the Num Noms toy line, MGAE has secured over 80 A-list licensing partners worldwide across all major categories of softlines, hardlines, and publishing, to create a global licensing programme. Among its new global licensing partners are:

MegaToys (US)

Sakar (US, UK, France)

Kennedy Publishing (UK)
DC Thomson (UK)

Toys, Crafts, Activity and Party Goods:
Amscan (select territories in Europe)
Play by Play Toys (Europe and Mexico)
RMS International (UK)
Winning Moves (UK, Italy)

Home Décor and Furnishings:
STOR, S.L. (select territories in Europe, Middle East, Africa)

Back-to-School and Stationery:
Trends International LLC (US, Canada)
Innovative Design (US, Canada)
IG Design (US)


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