LICENSING NEWS

Golden Bear acquires Messy Goes to Okido licence for 2016

Published on: 11th December 2015

The company has announced a plush licensed range for 2016 based on the new pre-school animated series.

messy2480Autumn/winter 2016 will see Golden Bear launch a range of soft toy, talking and feature plush based on the Messy Goes to Okido TV series from Doodle Productions, which is currently airing on CBeebies.

The programme originated from the original Okido magazine and depicts a host of colourful science-based adventures led by monster Messy and his friends. Each episode of Messy Goes to Okido is designed to fire up the imagination and understanding of art and science across children aged 3-5.

“The creativity and characterisation explored within the TV series has given us the opportunity to develop a themed plush range, which will enable children to bring the cute and curious Messy to life in tactile and huggable form,” comments Katherine Pierce, senior licensing and marketing manager at Golden Bear. “With fantastic stories, engaging concepts and programme content, Messy goes to Okido will form a natural extension to our expanding portfolio for 2016.”

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