A range of new products themed around the property will be launched later this year.
The range will feature plush, interactive play mats, felt sets and magnetic drawing toys, to launch in autumn/winter 2016 and beyond.
“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” said Katherine Pierce, senior licensing and marketing manager from Golden Bear. “This property complements our pre-school portfolio and we’re delighted to be launching some exciting and fresh ideas for Thomas and his friends.”
“We are delighted to be working with Golden Bear,” added Jo Gunn, consumer products category manager at Mattel. “Its reputation for beautiful plush is renowned and we’re really excited to be bringing Thomas & Friends to life in this category with a great new collection.”