Further activities will see Mr. Tumble take the site over for the day. The event has been organised by Golden Bear in partnership with BBC Worldwide and will take place on September 12th at 4pm (BST).
Twenty-four bloggers will be taking part in the conversation, which will discuss Golden Bear’s Something Special toy collection with parents online. A hashtag created for the event will encourage fans to join in with the discussion while also ensuring it is easy to follow with the aim of getting #somethingspecialparty to trend on Twitter.
In addition to the Twitter outreach, Something Special has taken over UKMums.tv with product reviews, competitions, special features and more.
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