Golden Bear appointed global master toy partner for Twirlywoos

Published on: 9th October 2014

DHX Brands has signed a toy deal with Golden Bear for Twirlywoos, the new pre-school property from Anne Wood and Ragdoll Productions.TwirlyWoos300

The stop-frame series is to air in 2015 and Golden Bear will launch product in Autumn/Winter 2015. The focus will primarily be plush and plastics (play-sets/figurines), bath toys and games, and activity products.

Commissioned by CBeebies, Twirlywoos is a pre-school series from Ragdoll Productions combining stop-frame animation and live-action sequences set in the real world. It is devised and executive produced by Anne Wood with lead creative and writer, Steve Roberts and producer, Chris Wood. Executive producer for CBeebies is Michael Towner. The series is produced in association with DHX Media, which will also handle global distribution, merchandising, brand management and marketing.

Peter Byrne, EVP DHX Brands, said: “Twirlywoos is a unique property that we’re looking forward to showcasing at this year’s BLE. Anne Wood and her team at Ragdoll Productions have an exceptional track record in creating standout pre-school content, and Golden Bear has a superb pedigree in the pre-school toy arena, so it’s a natural fit. We are expecting a huge amount of interest from licensees at the show as we expand the licensing programme.”

The Twirlywoos are four small, bird-like characters who are inquisitive, enthusiastic and always looking to learn something new about the world. Whether in the real world or on their big red boat, they love to discover new things. The show has been developed with a commitment to watching how children interact and develop, and each episode creates spaces for pre-schoolers to make their own connections to aid their learning.

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