LICENSING NEWS

Golden Bear appointed master toy licensee for The World of Dinosaur Roar!

Published on: 3rd July 2017

Nurture Rights appoints Golden Bear across multiple categories ahead of 2018 toys launch.

Kids’ media company Nurture Rights has announced the appointment of Golden Bear as master toy licensee for The World of Dinosaur Roar!, as well as Nurture’s Dinosaur Roar! property.

Golden Bear will develop a line of products based on The World of Dinosaur Roar!, which teaches pre-schoolers about dinosaurs in a fun and engaging way. The licensed categories will include plush and plastic toys, puzzles, games, and bath accessories.

The initial launch will feature puzzles, card games and a range of soft toys featuring some of the stars of The World of Dinosaur Roar! The range will launch in spring/summer 2018 and be available at select retailers. Additional wider rollouts are planned for late 2018 and early 2019, including a collectible dinosaur figurine range. The core market for the Golden Bear range will be children aged 2-5, as well as gift givers and dinosaur fans everywhere.

Barry Hughes, Managing Director, Golden Bear Toys, commented: “We are delighted to be partnering Nurture Rights and The Natural History Museum on the delightful Dinosaur Roar! property. The combination of the wonderful prehistoric characters and modern innovative marketing plans and content promise to ensure that Dinosaur Roar! will be around for many years to come.”

In addition to being appointed the master toy licensee for The World of Dinosaur Roar!, Golden Bear will also create products for the classic Dinosaur Roar! brand, also owned by Nurture. Dinosaur Roar! has already inspired successful apparel ranges launching in Mothercare and M&Co and partnerships with a raft of licensees, including Paul Lamond Games, Carousel Calendars, Fashion UK, and VMC.

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