Golden Bear appointed master toy partner for Bing

Published on: 1st October 2018

Company’s rights will cover the UK, Ireland, EMEA and Australia; first products set to launch autumn/winter 2019. 

Golden Bear has announced that it is the new master toy licensee for the pre-school property Bing.

The new Bing toy line will feature Bing, Flop and friends and include plush which will span basic, talking, feature, night-time and jumbo; figurines and play sets, role-play items, bath toys and wooden peg puzzles.

The first products will launch in autumn/winter 2019. Golden Bear’s strong retail relationships and distribution capabilities will be key in driving the future success of Bing as its popularity accelerates in the UK and the international roll out continues in major markets across the globe.

Bing has seen success since it launched on CBeebies in 2014. In the UK, Bing continues to be a top rated show on CBeebies and the BBC iPlayer. With over 250m requests since its launch, Bing is the No. 2 most requested show across the entirety of the BBC.

Barry Hughes, managing director at Golden Bear, commented: “We are extremely excited about bringing our pre-school expertise and passion for toys and applying it to the wonderful property, Bing. We have watched with great admiration as Bing has established himself in the hearts of pre-schoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much pre-schoolers wish to engage with the characters.”


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