Golden Bear will distribute a new range of Oddbods character plush and toy lines for summer 2016.
This appointment follows the news that ITV Studios Global Entertainment has recently acquired the UK licensing rights for the brand. Supporting Golden Bear’s distribution of master toy partner RP2’s toy line, ITVS GE is readying a UK consumer products programme to target Oddbods’ fan-base.
Katherine Pierce, senior licensing and marketing manager at Golden Bear, said: “Oddbods is an exciting launch for us and we are delighted to be working with RP2. It has a 360 degree approach to launching products, linking everything together from manufacture, broadcast, promotional and social activity, which is unique. To have stellar broadcast partners ITV and CN onboard is really exciting for the launch of the property and we are very much looking forward to working with them on this creative and exciting new animated venture.”
“We’re delighted to see the appointment of Golden Bear as the UK toy distributor for Oddbods,” said Trudi Hayward, SVP head of global merchandise at ITVS GE. “Oddbods is showing all the signs of becoming a very successful new property and this partnership will provide a solid foundation for the brand in the UK. At ITVS GE, we have several new licensing partnerships in the pipeline for the brand and we’re confident these will perfectly complement the new toy line and engage both consumers and retailers alike.”
Oddbods will debut its new series of five minute episodes on CITV and ITV this month.