Joining the company in September, Tracy will be working with the team as an independent licensing consultant.
Tracy has gained a wealth of licensing and industry experience having previously worked with Fremantle Media and Mattel/Hit. Prior to that she deepened her industry knowledge as a buyer for Woolworths and Mothercare.
Barry Hughes, managing director at Golden Bear, commented: “Tracy has a proven track record in developing sustained and effective licensing partnerships in her roles with Fremantle Media and Hit. She is in a perfect position to help drive our licensing programme forward, building on our successful ranges and identifying new opportunities for the business.”
Tracy added: “I am delighted to be working with Golden Bear in what is a very exciting and dynamic period of growth for the company. Golden Bear has an established portfolio of high profile licensed ranges with key licences performing beyond expectations including Bush Baby World currently setting the world alight at retail, and In The Night Garden continuing its sustained period of growth for the company. I look forward to building and shaping its licensing programme, working alongside an extremely proactive and creative team.”