Golden Bear is strengthening its marketing campaign with additional activity in selected kid’s media.
As part of a targeted campaign introducing the Oddbods characters – Fuse, Zee, Jeff, Slick, Pogo, Newt and Bubbles – the blind bag collectibles are featuring as covermounts on the August issues of both Kraze and Toxic magazines respectively.
This sampling activity is supported by additional DPS coverage within Toxic to drive collectibility and communicate the characters’ personalities. This activity sits as part of the campaign behind the toy line which also includes PR, marketing, digital and a strong TV advertising programme, which sees adverts running across a selection of targeted kids TV channels.
“The collectibles market is a popular one, so it’s key that all of our marketing activity gives Oddbods significant stand out,” comments Katherine Pierce, senior licensing and marketing manager at Golden Bear. “The activity we’ve secured in both Toxic and Kraze magazines has given us this opportunity to get product directly into the hands of our target audience, which is great for brand awareness.”