Golden Bear has announced the appointment of Katherine Pierce as senior licensing and marketing manager.
This new role will see Katherine heading up the expanding marketing team as well as being responsible for sourcing new licence acquisitions for the company and managing existing licensing relationships. She will also be actively supporting the sales team in line with new licence and marketing initiatives.
Formerly head of marketing and licensing at Jumbo Games, Katherine has also worked for leading games developer Activision, Acclaim Entertainment and BBC Worldwide among others.
Barry Hughes, commercial director at Golden Bear, commented: “We welcome Katherine to our expanding team. She brings with her a wealth of creative talent and industry experience, having worked for a number of high profile companies prior to taking this newly created role. Her expertise will be instrumental in driving the business forward and implementing new marketing initiatives, as well as researching and signing new licences going forward.”