The new Oddbods toy line hits shelves this month, and will consist of feature plush and collectibles.
Based on the sketch-based series, Golden Bear’s new range has been designed to reflect the fun ethos from the show, with an emphasis on character collectability. The show follows the adventures of seven characters living in Oddsville, who each have a distinct personality. The show debuted in the UK on CITV last autumn, and is already one of its top five shows of 2016, racking up six million views to date.
The company’s toy range will consist of a collectibles range which includes blind bag figurine packs and figurine collector packs, as well as the Face Changer figurines available in Fuse or Pogo options. The collectibles line will be complemented by a character vehicles collection. The range will also feature the Voice Activated Fuse and Pogo interactive plush, which are activated when they hear a voice.
“Oddbods is an exciting launch for us,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear. “The range looks fantastic and we have a great media campaign to support the release. Response from retailers has been strong, and we’re looking forward to product going on shelf so consumers can get their hands on them.”
The TV ads to support Oddbods can be watched below.