The company has revealed its new sleep aid/toy hybrid designed to help children sleep.
The device is a unique sleep aid/toy hybrid designed to help teach children when to sleep and when it’s time to wake up, aiding the transition from cot to bed.
Sleep Tight All Night is a versatile 4-in-1 product that not only helps aid better sleep for children but can also be played with as a comforting huggable toy.
For launch in autumn/winter 2016, the Sleep Tight All Night range will include an In The Night Garden licensed Igglepiggle version, Teddy, Puppy and a mythical Unicorn plush, with more designs and licences to be announced.
Christine Nicholls, vice chairman and product development director at Golden Bear, commented: “The transition into developing a child sleep aid is a natural expansion for the company which has excelled in producing high quality licensed plush and plastic toys. Sleep Tight All Night has been designed to integrate both licensed character and non-licensed plush into a developmental product offering a unique dual playable and functional product to appeal to parents and children alike. Extensive research has enabled us to enter into the competitive nursery and learning aid market with a unique and adaptable range offering.”