Golden Bear, which this year celebrates its 40th anniversary, has given Toy World a sneak peek at the TVCs for its new launches.
FunLockets are jewellery boxes which are lots of fun to open using a series of keys contained in secret drawers. Each box includes 18 surprises and there’s also a bracelet or necklace inside for children to attach the cute charms. Available in a choice of pink and purple, there’s a different selection of charms in each FunLockets box.
Series 1 of Bush Baby World Mini Collectibles comprises miniature pods containing surprise offerings in blind bags. Children can unwrap the 10cm Pod to reveal a Bush Baby World mini figurine with funky hair or moving eyes plus two unique accessories, bracelet, surprise jewellery charm and sticker sheet. There are 24 Mini Collectibles to collect including Rare and Ultra-Rare.
Pups in Surprise Cups is a range of plush with a colourful teacup which transform into a bowl, bed and collar. Also includes a sticker sheet, name tag and surprise accessory. There are six pups to collect in Series 1 with more to following in autumn/winter 2019.
All the commercials are on air from 2nd February, playing out on top channels including Milkshake, Cartoonito, Nick Junior, Tiny Pop, Disney Junior, Nick Junior Too. The Bush Baby World Mini Collectibles advert is also live on the brand’s YouTube channel, along with episodic content, character bios and more.
Barry Hughes, managing director, commented: “We’re really proud of our new ranges and our new adverts really capture the excitement and fun they offer. We look forward to seeing the reaction from our target audience.”
Watch the full advert here: