Golden Bear is collaborating with Merlin Entertainment Group, starting with an on-pack ticket giveaway across its key CBeebies brands.
The CBeebies Land promotional campaign will feature two for one ticket entry to Alton Towers across the company’s CBeebies, Hey Duggee, In The Night Garden, Something Special and Twirlywoos toy lines. Golden Bear is also offering consumers the chance to win 500 family tickets across the year. Specially designed lozenge artwork will be used to sticker on-pack and provide the graphics for in-pack leaflets and in-store swing tickets.
Barry Hughes, commercial director at Golden Bear, commented: “This is a natural partnership with Merlin and CBeebies Land in particular. We are excited about giving our customers the opportunity to experience the fun and excitement of CBeebies Land with their children.”
Annette Middleton, senior brand manager, Merlin Entertainment, added: “We are delighted to be working with Golden Bear on this partnership. It’s a great fit for our CBeebies Land audience and we look forward to a long term relationship.”