Parenting expert and author Sarah Ockwell-Smith will be working in collaboration with Golden Bear to develop and launch its new My First Forever Friends range.
Sarah brings a wealth of experience to the Forever Friends range and will be lending her expertise to a forum of bloggers at a launch event, as well as providing input into the ongoing development of a number of products.
A regular contributor to parenting titles, Sarah is also the founder of BabyCalm, ToddlerCalm and a parenting website. She recently published her third book, The Gentle Sleep Book, and is involved in the Gentle Parenting Awards programme.
“Golden Bear’s My First Forever Friends range is incredibly well thought out, with the baby’s development and security in mind,” said Sarah. “I particularly love that there are gender neutral options in addition to the usual pink and blue choices and that the products all consider the latest research into infant sleep and attachment.”
Barry Hughes, commercial director at Golden Bear, commented: “Sarah’s unique approach to parenting offers us the opportunity to work with mums and bloggers to promote the new line in an immersive and engaging format to build a long term relationship with the brand.”