The company reveals that sales of the three Curlimals characters have been smashing targets and says it has a hit on its hands.
Golden Bear has announced that sales of its new interactive plush range, Curlimals, “have exceeded wildest expectations”. Managing director Barry Hughes reported that following the recent initial two-week launch period, the Curlimals characters held the top three spots for Amazon’s hot new releases, and the range has achieved triple-forecast targets.
The three Curlimals: Higgle the hedgehog, Bibi the bunny and Blue the badger, are cute woodland creatures that respond to touch with over 50 sounds and reactions. Each has its own unique sounds and phrases to reflect its individual personality, while all three uniquely uncurl to play and curl back into a ball to sleep.
“We always knew that we’d have a hit on our hands with Curlimals after we saw the reaction from kids during our research,” continues Barry. “The internal buzz continued during development and then we had such positive retailer responses during previews and trade show season.”
With upward revisions of forecasts to ensure stock for the all-important Q4 period, Golden Bear continues to review data-driven insights to shape new range development and ongoing marketing strategies.
“A special thank you must go out to our primary UK and Ireland launch partner, Smyths Toys, for its initial enthusiasm and support,” added Barry. “We’re excited about what the future holds for the brand and the product extensions that we will be sharing for 2023. We’re now preparing for our next launch phase, with the Curlimals range due to roll out globally internationally, including in Australasia, Benelux and Hungary, with more territories soon to be announced.”
A dedicated website – www.curlimalstoys.com – is also proving a success, with strong visitor and download figures registered. Providing engaging content and activities to introduce the characters and their woodland adventures, the site allows children to interact with the brand while reinforcing a love of the real world, nature and wildlife.
Robust marketing plans are in place until the end of the year across all territories and include TV advertising and sponsorship, influencer partnerships and digital, social and PR campaigns.