NEWS

Golden Bear sets out National Farm Park initiative

Published on: 12th August 2015

Golden Bear is partnering with farm parks across the UK to help promote the advantages of outdoor play.

goldenbear-480The partnership coincides with the introduction of the Fun Farm Tractor Tim vehicle to Golden Bear’s My First JCB range and aims to encourage pre-schoolers to develop an interest in outdoor focused play and also enable them to experience their first taste of farming at a farm park near their home.

Golden Bear has devised regional PR initiatives that will give families the chance to win family day passes to their local farm parks, as well the chance to win a selection of toys from the My First JCB range.

Barry Hughes, commercial director at Golden Bear, commented: “We felt this programme was a natural step to help promote the My First JCB Farm Fun Tractor Tim to parents and pre-schoolers. Farm parks are a great way for youngsters to experience a farm environment for the first time and all the vehicles that come with that, so we’re looking forward to seeing the results.”

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