LICENSING NEWS

Golden Bear signs three-year deal for Woolly and Tig

Published on: 29th October 2012

Brands with Influence has announced that Golden Bear Toys has signed the master toy licence for the CBeebies show, Woolly and Tig.

The three-year deal covers plush, feature plush, animated plush, plastic toys and electronic toys.

Christine Nicholls, product and marketing director at Golden Bear Toys, said: “The Woolly and Tig master toy licence is a great coup for Golden Bear and we look forward to developing a fabulous range for this great property.”

Brian Jameson, co-founder of Tattiemoon and creator of Woolly and Tig, said: “We were looking for a partner who could build on the integrity, sensitivity and success that the brand has already acquired. The calibre and experience of Golden Bear fills all our criteria and more.”

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