The new Volkswagen-inspired collection V-Dubs; My First JCB and Go Mini will benefit taking its own month of sponsorship, complementing their existing TV presence.
The campaign began on September 6th with V-Dubs showcasing the Rollover RC Beetle. This will be followed in October by JCB with a breadth of the range being featured including Talkies, Big Wheelers and the Smash n Bash Crane Playset. The Go Mini collection will then continue into November with the Twin Turbo Raceway being the focus.
Rachel Edge, consumer marketing manager, Golden Bear, commented: “This sponsorship campaign will enable us to cover a large part of our portfolio over the three key months of the year and will be a great addition to the rest of our TV and marketing strategy. Our vehicle brands form a major part of our portfolio and with world renowned brands amongst it; it is also a sector which we hope to grow both domestically and on an international scale. Supporting our retailers on the run up to Christmas is therefore highly important to us.”