Golden Bear takes on Dennis the Menace

Published on: 17th October 2012

GB Toys has been announced as the new master toy licensee for the DC Thomson-owned property, Dennis the Menace.

The deal, brokered by DC Thomson’s agent, Start Licensing, takes effect immediately, and will see Golden Bear’s GB Toys Division launching a complete range of older boy’s toys for Autumn/Winter 2013.

Under the three-year agreement, GB Toys will be responsible for the development and supply of a comprehensive toy collection that will appeal primarily to boys 5-8 with a secondary audience of classic fans. Included in the collection will be the classic jokes and pranks expected of Dennis, together with plush and plastic toys and accessories.

Speaking of the appointment, Tim Collins, head of brand at DC Thomson, said: “We’re delighted to have concluded this deal with GB Toys on one of the most iconic of UK children’s properties. The launch of this new GB Toys range will be one of the many causes for celebration in The Beano’s 75th anniversary year in 2013, alongside a new series of the top-rated CBBC show, Dennis and Gnasher, renewed marketing investment in The Beano brand, and exciting plans developing on licensing and further new products.”


Places filling up fast for Toy World x Kuehne + Nagel shipping webinar

Character Options all set for Character Kidz Big Weekend

2 Way Words spells out success at retail

Former GMTV stalwarts offer media opportunies on Talking Pictures TV

5th Annual BlogOn Toy Awards open for entries

Mattel posts strong second quarter results

GP Flair MD Simon Hedge moves on

Character Options announces new roles in sales restructure

The Lego Group appoints new head of marketing

Toynamics UK & Ireland to distribute Timio learning device