A range based on the popular CBeebies series will launch in October.

The creator of the new BBC children’s series Waffle the Wonder Dog has announced Golden Bear as master toy licensee, with product launching later this year.

The brand-new BBC live-action comedy drama by Darrall Macqueen Ltd achieved the No.1 spot in the top ten shows for children aged 4-15 when it launched in February with 30 x 11min episodes.

The show is currently on air and more episodes are in the pipeline. A Christmas special is also in discussion.

Golden Bear’s toy range will launch in October with a Talking Waffle Soft Toy, which features the show’s theme tune ‘Waffle Doggie’.

Barry Hughes, managing director of Golden Bear commented: “We were immediately drawn to Waffle because the show looks so much fun and knew instantly that it would delight the CBeebies audience. The kids in the show beg to keep Waffle in the household, and we think parents will be happy for their children to adopt a lovely replica Waffle toy as a practical alternative to the real thing!”

Billy Macqueen, managing director of Darrall Macqueen said: “We are delighted to appoint Golden Bear as master toy for Waffle. The company’s knowledge and experience in the pre-school sector is unparalleled and with an enviable reputation for the highest quality plush established over nearly four decades, they will be a wonderful asset for our new Waffle plush lines. We are looking forward to our first launch in the run up to Christmas and know that the new Talking Waffle will really capture the essence of Waffle and be hugely popular with children who want their very own wonder dog.”