Golden Bear unveils new division

Published on: 24th January 2012

Following extension into new sectors, Golden Bear has formed a sub division, GB Toys, to handle its expanding boys, girls and plastics portfolio. 

As part of the new structure, My 1st JCB will join the Go MINI range together with new girls properties, Shoulder Buddies and Waverly & the Magical Seashells, under the GB Toys Banner.  Pre-school and plush ranges will remain under the traditional Golden Bear branding.

Golden Bear’s marketing and product development director, Christine Nicholls, said: “With over 30 years of successful trading as Golden Bear and given the recent addition of some great new collections for older children, it is important for the company to be recognised as more than just a pre-school and plush supplier.

“The distribution of new older brands and the in-house development of worldwide properties such as Go MINI, has highlighted the need for the new GB Toys sub division that we believe will become as renowned in other sectors as Golden Bear is in toys for early years.”


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