Golden Bear announces Curlimals global distribution success

Published on: 16th September 2022

Golden Bear has revealed reveal several global distribution deals for Curlimals across the globe but is still seeking partnerships in certain territories.

Basic Fun is the latest to expand its Plush portfolio with Curlimals in the North American market from 2023, Jasnor is taking Curlimals to Australia and New Zealand, Spectron for the Benelux market, Formatex for Hungary, Anvol for the Baltics, Proxy for the Nordics, Epee for Poland, Yalla for the Middle East, Kiddisvit for Ukraine, Giochi Preziosi and Famosa in Italy and Iberia.

A huge success with UK retailers since its launch in July, Curlimals has recently been announced as a winner with the Right Start Awards.

Barry Hughes, MD of Golden Bear said: “After a fantastic reception to the launch of Curlimals in the UK, we are very excited to replicate that success abroad. As we look to stage two of our launch phase, we are pleased to confirm that we have inked deals with the Continental Toy Group in Latin America and Estona in Japan to allow them to find the best in class distributors in those markets. We are now actively seeking partners for Germany, Balkans, South Africa, India and Israel.”

The three Curlimals – Higgle the hedgehog, Bibi the bunny, and Blue the badger – are cute woodland creatures that respond to touch with over 50 sounds and reactions. Each has its own unique sounds and phrases to reflect the individual personalities, while all three uniquely uncurl to play, and curl back into a ball to sleep.

A dedicated website is also proving a success, with strong visitor and download figures registered.  Providing engaging content and activities to introduce the characters and their woodland adventures, the site allows children to interact with the brand while reinforcing a love of the real world, nature, and wildlife.

Golden Bear is showing in the Calllahan Suite, Hyatt Place, 750 N, Nash Street, El Segundo until 21st September.  To make an appointment please email Claire Vernon at

For more information on Golden Bear products, contact:


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