NEWS

Golden Boots are just the ticket for Character Building’s new Sports Stars

Published on: 31st July 2012

Following the unveiling of the new Character Building Sports Stars Football collection, Character Options has announced details of a Golden Boot campaign that will see kids hunting for elusive Golden Boot tickets to be redeemed against football-themed prizes.

At the heart of the collection will be the 50 micro-figures depicting players from English Premier League teams including Manchester United, Liverpool FC, Tottenham Hotspur, Chelsea FC and Arsenal FC. The new Golden Boot campaign will see 500 tickets hidden within the Series 1 micro-figure collection, each of which correlates to a fantastic football-related prize. Top of the list of goodies are visits from Premier League Youth Team Coaches to host a training session for a lucky winner’s school or club team with other grass roots prizes such as footballs, training equipment and kits bags also up for grabs.

The multimedia Golden Boot campaign will receive TV support from September with 400TVRs and include a dedicated prize webpage and print campaign within all leading boys’ football magazines, reaching a colossal 4 million young football fanatical readers.

Mark Hunt, Character Options’ brand manager, said: “The Sports Stars Collection is truly awesome and allows kids to collect, display and play with their figures, not to mention mix and match their pieces to create their own football superstars. The Golden Boot campaign will give the fans even more reason to collect as they search for the tickets. Let’s face it, who amongst us would not have loved a visit from a professional football coach when we were kids? The prizes we have up for grabs are phenomenal.”

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