The Golden Ticket promotion will run until 4th September in three issues of The Beano and the August issue of BeanoMax, reaching over half a million children aged 6-10 each week with a circulation of 139,000.
The Beano will be promoting the Golden Ticket competition extensively online, in-store and with a TV ad highlighting the top prizes, including the Wham-O Aqua Force Crossbow and Wham-O Slip’N Slide Whitewater Blast, until the first week of September.
The promotion has already been a success with The Beano and BeanoMax readers. The first 12 days of the Golden Ticket promotion saw DC Thomson register 45,000 unique visitors to the website and receive 32,000 entries.
Goldfish & Bison also secured a full-page advert in The Beano promoting the entire range of Wham-O Aqua Force products.
Alex Kovacevic, brand manager at Goldfish & Bison, said: “The Golden Ticket promotion offers us a fantastic opportunity to get kids out in their own garden playing with our brilliant range of cool water toys during the summer holiday, especially now the sun has finally arrived!”
John-Paul Murphy, head of brand marketing, DC Thomson, said: “Goldfish & Bison is a superb partner for our promotion. They have provided some fantastic, on-brand prizes to our Dennis & Gnasher’s Golden Ticket activity, that have our readers feverishly excited about the prospect of winning.”