NEWS

Goldfish & Bison’s Ghost Hunt sells out

Published on: 4th January 2013

Ghost Hunt from Megableu did well in the UK throughout the holiday season; Goldfish & Bison shipped around 40,000 units and sold out stock for the entire year.

Lee-Anne Neale, sales manager at Goldfish & Bison, commented: “The launch of Ghost Hunt has been nothing short of a success for us. It is the first product we have supported with such a massive TV and marketing campaign, and that has allowed us to show what a fantastic game we have in Ghost Hunt to a wider audience. Ghost Hunt has been a massive hit with both parents and kids this holiday season and we will continue to support the game, building on this success to become an even bigger bestseller in 2013.”

Ghost Hunt has been heavily promoted since its introduction to retail at Halloween during the October half-term holiday. The launch was supported with a TV campaign featuring +300 TVRs, creating high brand awareness and popularity for the game, resulting in a sell-out title for the UK at Christmas.

Ghost Hunt promotion will continue in 2013 as Goldfish & Bison brings more stock into the channel, ensuring placement within the wider network of retailers and availability.

In addition, Goldfish & Bison will be bringing two new Megableu games to the UK in 2013: Creepy Hand and The Enchanted Ball. Creepy Hand features a full-size hand that creeps around the table before pointing at one of the players, that player then has to face a ‘truth or dare’ to earn points. In The Enchanted Ball players move their princess to join the prince on the musical dance floor; as they dance the prince will choose one of the princesses to dance with before the music stops.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.


RECENT ARTICLES

Welsh and Irish non-essential retailers to close under new Covid measures

Was Amazon Prime Day 2020 a disappointment?

Tomy acquires Fat Brain Toys

Raft of new licensing deals announced for Paw Patrol movie

Red Knight Toy Group launches Merchants of Fun in Belfast

New additions expand Thames & Kosmos’ best-selling ranges

Shore Buddies appoints Kids International Marketing

Fireman Sam launches Modern-Day Heroes Campaign

Craft Buddy expands European toy retailer network

Hamleys CEO

Hamleys set to cut over 25% of London staff