Launched in September, GoldieBlox has been featured in over 100 publications, including The Guardian, The Atlantic, and lifestyle blog Upworthy. The company’s founder has been invited to speak on national talk shows in the United States and at international conferences for 2013, and the launch video has received almost 1 million views on YouTube. GoldieBlox is having its industry debut at the New York Toy Fair in February 2013.
Goldie is the main character behind GoldieBlox. The company recently released a book series and construction set following the adventures of Goldie, where she solves problems by building simple machines with her friends. As kids read along with the story, they build what Goldie builds using the pieces from the construction set.
The first product, known as ‘book+toy’, is called GoldieBlox and the Spinning Machine.The set comes complete with a storybook, five character figurines, and a construction set which includes one pegboard, five wheels, ten axles, five blocks, five washers, one crank and one ribbon. There is also an accompanying e-book, providing narration and animation to enhance the building experience.
GoldieBlox has won awards and recognition from the following organisations and publications: World Maker Faire, Parent’s Choice Magazine, Babyology, The Atlantic, Forbes, and Huffington Post.