Goliath will transition to have Wahu & Britz’n Pieces run as brands under the Crown & Andrews business as of 28th March.
Adi Golad, founder of Goliath, commented: “We are confident that combining these two iconic Australian companies will reinforce Goliath’s position as a major player in the Australian market. I am very happy to welcome Britz’n Pieces & Wahu into the Goliath family. Wahu is the No. 1 outdoor brand in Australia and we’re excited to continue to grow the business in Australia as well as take the brand around the world. We’ve just shown the range at the New York Toy Fair and have already had great international response.”
Tim Britz, managing director of Britz Marketing, added: “We are very pleased to become part of a great company that operates globally, which will be a perfect launch platform to distribute Wahu & Nippas around the world.”
Tim, founder of Britz Marketing, will continue to be involved in the business in a special advisory capacity.
Andrew Lee, GM of Goliath Australia, Crown & Andrews, also commented: “It’s a very exciting time as we take on the Britz’n Pieces and Wahu brands, as well the Goliath core ranges, into the future.”